Bettina Sherick was at Adtech 2013 and spoke on Marketing The Cinema Experience In A Digital World. The presentation was so amazing and she was so amazing. And best of all she is a people's person too. I tweeted about her and she replied back on Twitter. When busy people like Bettina take out time to reply to tweets, it shows they are not just marketers but genuine people who care.
Bettina, you rock!